As a competitor in PRSSA’s premier national case study competition, I collaborated with a student team to research, plan, and execute a comprehensive public relations campaign for a real-world client. Our work included developing key messaging, designing creative tactics, managing community outreach, and measuring impact through data-driven evaluation. The experience sharpened my skills in strategic communication, project management, and teamwork while providing the opportunity to translate classroom learning and internship knowledge into a fully realized campaign. On the right, you can flip through the campaign we planned and implemented for our client, EveryLibrary.